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Episode: 73

How a Waitress at Denny’s Built a Billion Dollar Beauty Brand: This Incredible Story Will Unlock Your Purpose!

with Jamie Kern Lima

You’re meant to dream big, swing for the fences, and do what’s never been done—and Jamie Kern Lima’s story will inspire you to go for it.

From serving pancakes at Denny’s to founding IT Cosmetics and helping millions feel confident, Jamie’s journey is packed with rejection, fear, and near bankruptcy. But she never stopped.

This episode will teach you how to overcome setbacks and keep going when your dreams feel impossible.

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You're worthy of your greatest hopes and your wildest dreams and all the unconditional love in the world and your purpose and worthy of grace, the grace that you want to give yourself on this journey, and we're all in it together.

Jamie Kern Lima

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Guests Appearing in this Episode

Jamie Kern Lima

Jamie Kern Lima is a self-made entrepreneur, New York Times bestselling author, the founder of IT Cosmetics, and the first female CEO of L'Oreal.

  • Book: Believe IT

    In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable

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